Marketer Yang's Footprints

After YCC, my next target was DCA which are is picked as one of the most prestigious competitions for students in university. The assignment I selected in this competition was '바른목장'.  This time an idea comes to my mind in the form of a video, not report.   The followings are the brief of '바른목장' . The red boxes were the contents that I focused on. It was in the early stage of Product Life Cycle. So it was necessary for the brand to increase its awareness with a proper positioning. Under these circumstances, I  carefully thought about "what are differences of the brand from other brands" and I took note of its unique characteristics. As you can know in the first red box, the product has unique characteristics. Its profile is in the middle of existing products in the market. That is, its profile is in the middle of Greek and normal yogurt. There were some products which had similar profile to the brand, but not only didn't they communicat...

In 2016, I took part in The First better World Idea Competition. It was the first competition that I won a prize. This competition is not about marketing communication, but I think all competitions are worth trying and participating as all works are about solving a problem. Therefore, I want to share my work in 2016 to you this time. The subject of the competition was to solve a problem with clever ideas, which could be policies, technologies and so on, for the better world. What we focused was clothes boxes on the streets.  Almost all of the boxes were saying clothes donated in the box were used for the poor, but the reality was pretty different. It was private property owned by private entrepreneurs and they were using those to make money. people who got some clothes from a box to avoid the cold was charged for stealing private property in reality. Moreover, many clothes boxes were jumbled up close together without being managed by the governments at the time. ...