My work for the ad competition about AIDS prevention (대학생 에이즈 예방 광고 공모전)

-

Yesterday on October 25, the result of the ad competition about AIDS prevention was announced. Unfortunately, I failed to get awarded. So, I felt gloomy the whole day... As I thought it was a good work, the shock came to me bigger.

The concept of the ad is BAND-AIDS. As one of the brands in the plaster market is BAND-AID which is the first adhesive bandage brand and so famous that it became a general noun in English, I thought the metaphor between a disposable bandage and AIDS was surely possible with regard to the similarity of their names. Through this metaphor, I wanted to say that we need to have condoms at hand and in readiness to protect us from AIDS like we have adhesive bandages as a household medicine. Actually, that is the recommendation of the organization which held the competition.

I am guessing that the judges thought the work couldn't successfully get public's empathy as BAND-AID is not really famous brand and it is English. Event though I failed again, I am sure I am on the learning curve. Next time, I will try more come up with ideas on the shoes of public. Plus, I can't help thinking if I had submitted this work in the foreign competition, the result would have been better. Anyway, keep working Seong-ho! 

Comments

Post a Comment

Popular posts from this blog

My work for Better World Idea Competition

-
Image
In 2016, I took part in The First better World Idea Competition. It was the first competition that I won a prize. This competition is not about marketing communication, but I think all competitions are worth trying and participating as all works are about solving a problem. Therefore, I want to share my work in 2016 to you this time. The subject of the competition was to solve a problem with clever ideas, which could be policies, technologies and so on, for the better world. What we focused was clothes boxes on the streets.  Almost all of the boxes were saying clothes donated in the box were used for the poor, but the reality was pretty different. It was private property owned by private entrepreneurs and they were using those to make money. people who got some clothes from a box to avoid the cold was charged for stealing private property in reality. Moreover, many clothes boxes were jumbled up close together without being managed by the governments at the time. ...
Read more

HUFS Lolympic

-
Image
HUFS Lolympic Brief Summary HUFS Lolympic is A League of Legends tournament in May 2020 which targeted students of the HUFS global campus. As an executive manager, I led the whole process ('Planning - Implementing - Evaluating) of the event. I wouldn't say the event was just successful. I made a few mistakes as a leader in the process, and there is definitely a lot of room for improvement with which the event could have been better. Nevertheless, I am sure that I have improved through this experience. Implementing my plan helped me to broaden my perspective and made a sturdy foundation for me to manage bigger projects successfully based on lessons that I got from the experience. Not to forget this experience, I am writing this post.  <The poster of the tournament> * I especially want to thank you for all my 13 team members. I know it would have been impossible to hold such an event if the team had consisted of 13 other me. As each one's unique ability and effort were ...
Read more

'배달의 민족'

-
Image
배달의 민족 last year, Woober Eats decided to withdraw from the Korean application market for delivery. It failed to destroy the stronghold of Other Competitors such as ' 배달의 민족 '(=Baemin) and Yogiyo. In the market, their positions are matchless. Their solo lead doesn't seem to end in a short time. (This is why their merger could be seen a monopoly.) Although, However, they are the number 1 and 2 in the market, there is an interesting thing between them. (Apart from the merger issue) Reference: opensurvey Considering the result of a survey, Yogiyo has Price competency in the market. Even though Price competency is not the only initiative in the market, it is not deniable that it is one of the most important factors in the service area, especially delivery service where it is hard to recognize the difference in qualities between services. Reference: opensurvey Reference: opensurvey Nevertheless, most consumer answered they were using Baemin more ...
Read more