Case study on Print Ads (layout)

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I am gonna introduce some advertisements today as the first post of the group. The criteria for selecting ads is just on me. All of sudden, I felt like doing this. Therefore, the ads on the post aren't necessarily creative enough for readers including even me.

관련 이미지
Print ad for Samsung GALAXY S8

galaxy print ad에 대한 이미지 검색결과
Print ad for Samsung GALAXY S8

The two ads features the same smartphone GALAXY S8. The layouts of the ads, however, are different. The first one locates the phone in the bottom. The second one locates the phone in the middle. Aside from the contents in the copies, what impression can we get from the layouts? In my opinion, the first one focuses on the copy than the image the ad tries to deliver a message that the image itself can deliver to consumers. But the second one focuses on the image just to arouse consumer's curiosity implying it has a really good camera function. I believe difference of layout also perform an important role as much as a idea itself.

Print ad for Apple iPhone 5

Print ad for Samsung GALAXY S

Print ad for Samsung GALAXY NOTE 8.0

These ads have also different layouts even though they are for the same product. The difference could stem from differences of the media, but you may find out what you mainly get to focus is different. Although all the ads have short copy (of course, the second one is drastically short), you may focus more on the copy in the first on and focus more on the images in the second and third one. I know this difference is meaningless for someone, but when you consider perception about ads is determined in 3 seconds, it could be a big difference for someone.

When we read something on a sheet, we usually read it in the certain direction, which is from top left to bottom right as far as I know (it depends on culture, most country write something from left to right and from top to bottom). But creatives sometimes change this direction using clever methods such as typography or some images. This is why layout is important in advertising as an inappropriate layout without good methods will leads to a bad result.

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