My work for the ad competition about AIDS prevention (대학생 에이즈 예방 광고 공모전)
Yesterday on October 25, the result of the ad competition about AIDS prevention was announced. Unfortunately, I failed to get awarded. So, I felt gloomy the whole day... As I thought it was a good work, the shock came to me bigger. The concept of the ad is BAND-AIDS. As one of the brands in the plaster market is BAND-AID which is the first adhesive bandage brand and so famous that it became a general noun in English, I thought the metaphor between a disposable bandage and AIDS was surely possible with regard to the similarity of their names. Through this metaphor, I wanted to say that we need to have condoms at hand and in readiness to protect us from AIDS like we have adhesive bandages as a household medicine. Actually, that is the recommendation of the organization which held the competition. I am guessing that the judges thought the work couldn't successfully get public's empathy as BAND-AID is not really famous brand and it is English. Event though I failed aga...